APPGREAT STORE - 2023
Brand design: Behance: @demidchikdesign @radkedesign
The full version of the project on Behance
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Previously, I have already designed a logo for an original equipment and accessories store - AppGreat Store
When expanding the store to a franchise, it became necessary to create a standards passport. When developing a brand book for the franchise, it was necessary to adhere to strict standards of minimalism and cleanliness. The main branding color is black and white, the secondary color is beige. The main element is the corporate pattern and logo.
Design personality is the use of a pattern that distinguishes the boring and all-type identities of competitors. Also, the design is easily integrated with any color, which will allow it to be relevant for a long time and not become outdated.