FVF. Концепция айдентики для фермерской овощной ярмарки.

Welcome to the farmers vegetable fair, where all the colors and aromas of the fields are collected! Our fair offers a unique opportunity to discover a variety of fresh vegetables, grown with care and love on nearby farms.When visiting a vegetable farmer's market, you will be surrounded by lush greenery and natural flowers that represent the freshness and quality of the produce. Each farm presents its own unique blend of vegetables, from classic varieties to exotic species.At the fair you will find everything you need for a healthy and tasty diet.

The basis of the design concept was the appearance of our vegetables on the counter for sale, in the form of pyramids.The logo also forms a pyramid of the first three letters of the fair's name.
The beginning of the identity lies in folding the first letter of the logo into a pyramid. further within the identity it becomes possible to put all the first letters of names and even words in sentences into pyramids.
The entire identity is made in a minimalist style, emphasizing the quality and uniqueness of our fair.


Five main colors highlight the most common colors of vegetables and herbs.