Lutem is a fashion company that sells affordable children's clothing. All items are made with unique design. Project description Total branding package is needed. This includes creating an appropriate brand name, logo, packaging design and a consistent visual system
The idea is based on the creation of a unique design for a brand of children's clothing with inherent notes of magic, high quality and standard.
The rabbit, whose name is Lutem, is the main character and symbol of the brand. It is he who is the guide to the world where clothes can be of high quality and stylish, but at the same time remain affordable.