BEAUTY SALON IDENTITY

Swipe is a beauty salon for the modern people who lives in Moscow. The target audience is elegant women and men who are not afraid to experiment, they are focused on transforming their appearance in the concept of naturalness, well-being, grooming & inspiration. 

The tone of voice & values of brand translates are friendliness, openness, calmness, naturalness, as well as elegance and premium. But not pretentious and vulgar, these are services for people who values comfort and their time, who loves themselves.

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