we did a lot of work analyzing the target audience, we tried not just to convey the atmosphere of a pleasant make-up, but also to do something new and different from everything else. We have made stylish banner stories that not only perform an advertising function, but also decorate the visual in everyday time.
we also worked on the instagram feed itself, making a lot of thematic posts and a series of presets for photo processing
together with the customer, we have developed a new way to make a profit - cosmetic boxes, in which the buyer can receive goods of different price categories and a manual on the use of the proposed consumables. Both a solid packaging solution and a cheaper option were developed.