RYABINA – is a Russian brand of home textiles of European quality. The brand is based on simplicity and elegance. The first Association, when it comes to Rowan, is related to protection. The symbolism of this tree is protective, preserving and soothing. Rowan tree is a symbol of peace, good life and a strong family. In the capital letter contains the metaphor “under the wing and protection”and the symbolism of the tree itself is reflected through the company’s typography. Our approach to the project is the embodiment of home comfort and family harmony.
A universal craft package with a thematic semi-transparent sleeve has been developed for dressing gowns and bed linen sets. All information about the product
is placed on the corporate grid. To create a friendly tone (the archetype of the brand — lover), also were added thematic labels-wishes, when unpacking products, each customer will find an important message and feel unique.
In the capital letter contains the meaning of the talisman and protection. In the mirror image that we find in such simple thing like tissue paper and additional branding elements the letter “Я” is read which emphasizes the individual attitude.