Starbucks™ Traditional Vietnamese Phin. Concept
![223e43f56a1.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/b8/7b/a6/ca5049ef550.jpg)
Traditional methods in modern forms
Starbucks™
Concept: The main idea is to refresh the image of traditional Vietnamese method of brewing and serving coffee. We wanted to make it stylish and popular in other countries. Starbucks, as a modern brand in coffee culture, is an ideal choice to achieve this goal.
Method: In Vietnam, there is a popular tradition to brew coffee in the coffee maker Fin (press filter) – a portable drip coffee maker.
starbucks.com
![e4836d8c155.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/67/b9/24/e6792cde07f.jpg)
![926c5fde16d.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/61/bc/db/9dce7cd88d9.jpg)
Details are important
Balanced coffee must be accurately brewed. So, to pursue this goal, we have come to decision to enlarge the set with a measuring cup and instruction. As a result, people get instructions and a convenient way of brewing coffee. The brand gets loyal customers who drink coffee as it is meant to be.
![c5fbacab220.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/99/45/a9/b72d01c7954.jpg)
Connection
The fin shape design is based on Starbucks cups brand style. This way we have kept the connection with the familiar brand by linking it with new forms.
![cf1ced8c6a1.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/d9/8f/8a/a5f203c05d1.jpg)
![5b3c89c5aca.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/7b/8d/c2/a8d30c88571.jpg)
![6b6f8323227.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/68/56/0a/197fc88e68e.jpg)
![500c3170a7e.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/88/27/a8/8001fbc14d9.jpg)
![13c5c423196.jpg](https://cloud.pllsll.ru/1366x/pollskill/storage/25/44/2c/8f0872ea17e.jpg)
Credits
Concept / Design: Yura Podryadov
3D Visualization: Denis Sibilev
starbucks.com