Traditional methods in modern forms
Concept: The main idea is to refresh the image of traditional Vietnamese method of brewing and serving coffee. We wanted to make it stylish and popular in other countries. Starbucks, as a modern brand in coffee culture, is an ideal choice to achieve this goal.
Method: In Vietnam, there is a popular tradition to brew coffee in the coffee maker Fin (press filter) – a portable drip coffee maker.
Details are important
Balanced coffee must be accurately brewed. So, to pursue this goal, we have come to decision to enlarge the set with a measuring cup and instruction. As a result, people get instructions and a convenient way of brewing coffee. The brand gets loyal customers who drink coffee as it is meant to be.
The fin shape design is based on Starbucks cups brand style. This way we have kept the connection with the familiar brand by linking it with new forms.