ARISTOKRAT

C H O O S I N G  T H E  B E S T

Task
Aristokrat are premium hard cheeses. When developing the packaging design, our task was to emphasize the elitism of the product.
 Idea
What unites aristocrats? A refined, refined and verified appearance, an integral attribute of which is a bow tie. The shape of the butterfly rhymes with the shape of a piece of cheese cut from the head. This similarity formed the basis of the packaging design. The second reference point of the style was the Gothic font, also symbolizing aristocracy: at the dawn of printing, it was Gothic fonts that were used, and only educated and usually well-off people could buy books. Over time, Gothic settled into heraldry and is still used for coats of arms. The design is based on the shape of a bow tie, as well as a Gothic font as a symbol of aristocracy and quality.